Is AI the end of photography?

Photo by Bing using DALL-E

I am often a technology sceptic. I’ve lived through the Dot Com crash and other hype cycles.

I have been thoroughly sceptical of Artificial Intelligence and Machine Learning claims. I see their amazing potential, but most of what I read was outright hype.

When I first saw Dall-E and ChatGPT last year, that changed. They were leaps forward.

I’ve integrated some AI in our research and knowledge management processes at Global Advisors which I’m pretty happy with. It is already making a difference in generating usable code for our data processing and analysis.

Photography AI blows my mind though. It changes everything. Already the photography world is battling to discern AI-generated images from the work of real photographers. To get a superb image as a wildlife photographer can take weeks or months of effort – sometimes a lifetime.

I generated 4 first-iteration photos using Bing and DALL-E in less than 30 seconds using this prompt:

“leopard in undergrowth on belly looking into camera with slight snarl on its face dark colors with dappled sunlight on its face from top left strong dark greens and mustards”

It is an image I have visualised and wanted to take. I would be delighted if my image turned out like one of these below.

Mind blowing.

I think it puts stock photography in critical danger. You would pay thousands of rands to a stock image library for use of an image on a website or in an ad. Even advertising agencies must be in danger for some of the work they do.

 

 

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